Rosemount -- Expressions
Client: Zspace, Australia
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Zspace of Sydney, Australia teamed up with Fusion on this dramatic, highly art-directed spot for Rosemount. Zspace handled all aspects other than the fluid simulations, which were supplied remotely by Fusion. The fluid shots in this spot were uniquely challenging. The pour at the end to form the logo had to be exceedingly realistic for the client to give approval. And the cloth/fluid transition and hybrid behavior are creations arising out of Fusion's r&d on fluid morphing and targeting, allowing us to coat even highly complex and rapidly deforming geometry in fluid for a totally unique look. The spot was selected for the site BestAdsOnTV.com, but the ultimate verdict comes from Rosemount's Parent company Foster's Group, who recognized it with they company's prestigious award Best Campaign of the Year 2008.
